101 Ways to Promote Your Web Site (101 Ways series) by Susan Sweeney CA CSP HoF

By Susan Sweeney CA CSP HoF

With 1000's of confirmed assistance, instruments, and methods, this freshly up to date edition explains the way to utilize the most recent internet 2.0 tendencies and methods comparable to RSS, blogs, podcasting, and cellular advertising for on-line good fortune. marketers, company advertising managers, small company proprietors, experts, site owners, participants, new media pros, and web site designers will locate this guidebook worthwhile for constructing on-line strategies. A spouse site presents up to the moment online marketing information and accelerated info. From optimizing web pages for se's and incorporating dynamic public kinfolk concepts to offline advertising and making sure purchaser delight, this handbook is unbeatable for priceless on-line promotional resources.

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Com). Learn the Search Engine Ranking Criteria Each search engine has its own unique ranking criteria and its own unique algorithm, or formula, giving different weighting to each of the criteria in its formula. For the search engines that you have decided to focus on, you have to learn as much as you can about their ranking criteria and relative weighting. 2 for a breakdown of how the search engines score sites. The site with the highest score appears at the top of the results and the rest appear in descending order of their score.

When you have dissected the first competing Web site and have noted appropriate database elements for comparative purposes, move on to the second competing Web site. Go through the same process, adding those elements that are new or different from what you already have in your database. Continue building the first column of your database by continuing through all the sites you want to include in your competitive analysis. The next step is to develop a column for each of the sites you want to include in the competitive analysis.

For this section we are talking about organic listings rather than payper-click or sponsored listings. Organic listings are the search results that are displayed to the left of the page and below the sponsored listings. Organic listings are free listings and are gained by how your site is ranked based on a unique formula, or algorithm, for each search engine. Pay-per-click or sponsored listings, on the other hand, are listings that are paid for Organic Listing and gained through a bidding process.

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