200 Marketing Ideas for Your Website by Henriette Martel-Lawson

By Henriette Martel-Lawson

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The history provides a valuable insight into the business in a field where visitors need reassurance. com Convey a sense of achievement and pride. Write about the people who invented and developed your product and also the milestones. com 45 Product Information No product history? Why not relate the history of your product components? g. g. artwork, introduce the creator of the product to give a human touch to your site. Example: Femail Creations, a catalogue for women, features creators of the products that they carry.

Com) Example: Capital Bank supplies nine calculators for various financial assessments such as investment, stock, retirement planner, loan amortizing, mortgage qualifier. With customers performing their own calculations, the Bank can save staff time previously allocated to those tasks. com Editorial & Tools 61 52. Self-assessment tools Supply tools to help visitors assess their needs. This is a time-saving opportunity for you and an empowering device for potential customers. Example: Road Runner Sports gives downloadable charts for men and women so that potential customers can measure their foot size in the comfort of their own home.

Com) New window opens when a category is selected. com In addition, consider classifying products under multiple categories to cover several search alternatives. g. a CD could appear simultaneously in the categories of Music, Gifts under $20, Daily Specials and others. com 35 Product Information 24. One-page information Wherever possible, condense product details into one page. This will help visitors to grasp all the necessary information and facilitate their decision. Example: Web and Print Design incorporates sample work, banner sizes and prices all on the same page to streamline the purchasing process.

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