Contemporary Issues in End User Computing by Mo Adam Mahmood

By Mo Adam Mahmood

Modern matters in finish consumer Computing brings a wealth of finish person computing details to 1 obtainable place. This assortment comprises empirical and theoretical study excited by all elements of finish consumer computing together with improvement, usage, and administration. modern concerns in finish person Computing is split into 3 sections, overlaying Web-based finish person computing instruments and applied sciences, finish person computing software program and tendencies, and finish person features and studying. This scholarly ebook beneficial properties the most recent learn findings facing finish person computing innovations, concerns, and tendencies.

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Corporate intelligence and transformational marketing in the age of the Internet. Marketing Intelligence & Planning, 20(4/5), 259268. Wang, Y. , & Tang, T. I. (2003). Assessing customer perceptions of Web site service quality in digital marketing environments. Journal of End User Computing, 15(3), 14-31. Endnote 1 All of the dimensions shown in Figure 1 are represented in the WISE tool, with the exception of “From outside the Web” in the “Address” stage. This category is largely associated with mechanisms outside the Web environment and was difficult to operationalize in the tool because of the varied and uncontrolled ways by which a customer might know the URL.

However, Web-based initiatives are used as a support channel at BANK, and they are not vital to the operations. , phone, e-mail, face-to-face), and the Web site is primarily an extension of that personal contact. While it is important that BANK not lose sight of its goal of maintaining personal relationships with buyers, several features to further enhance customer service are being discussed. These include the addition of a help/FAQ section, allowing visitors to register for an e-mail newsletter, and allowing customers to view external transactions, update past transactions, and update personal information.

Is prohibited. 22 Marcolin, Coviello, & Milley influence of omitted and added items also needs to be considered, since the meaning of the overall score is determined in relation to the set of items used. Ultimately, common sets of questions will emerge over time to form comparison bases, extending the understanding of Web-interactivity within these boundaries of use. Future research should also seek to move beyond the case method that was employed for this stage of research. While the use of comparative cases was deemed necessary to build a context-free tool, important insight would be obtained if data were collected from many firms in select industries.

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