Official Tourism Websites: A Discourse Analysis Perspective by Richard W. Hallett

By Richard W. Hallett

Reputable Tourism web content: A Discourse research viewpoint investigates the development and advertising of id of vacationer locales via the designers of the legit web pages for locations comparable to Santiago de Compostela, Spain; the Baltic states of Latvia and Estonia; New Orleans, Louisiana and Gary, Indiana; Myanmar/Burma; US activities Halls of popularity; and, in spotting the effect and recognition of such websites, 3 web content parodying the imaginary countries of Phaic Tan, Molvania, and San Sombrero. research addresses how tourism web content foster social motion and, hence, give a contribution to the (re)construction of countries and different groups through variably fostering re-imagination, rebirth, renaissance, advertising and warning, and patriotism. spotting that tourism texts can functionality to either build and include id for his or her respective locales, this research employs serious discourse research, multimodal discourse research, and visible semiotic research within the research of net texts and pictures.

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Additional resources for Official Tourism Websites: A Discourse Analysis Perspective (Tourism and Cultural Change)

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This website has thirty links to various pages containing information about Latvia, from communications to folklore, and has specific information about six regions of Latvia. The Estonian tourism website similarly links to an array of sites with information related to places and activities and offers an online version of its 24-page, glossy, full-colored travel guide. The analysis of these respective websites reveals that Lithuanian, Latvian and Estonian national identities are both generated by and promoted through linguistic and visual content.

This same church graphic appears on the right of each banner in the flash headline banner. com/, accessed 23/3/09). The letters appear somewhat worn as various corners are faded or missing. Obvious reference is made to ‘el camino de St. James’, ‘the road’, ‘the way’. ’ in the same black, worn, font. The somberness of these two slides disappears as the six slides that follow include colored pictures and contemporary black font advertising tourist information. In this series of eight slides, then, the movement from black-and-white to full color, from somber to playful, from religious to The Tourist as Pilgrim, the Pilgrim as Tourist: Santiago de Compostela 39 secular is displayed and the frame is set for understanding how Santiago’s identity is constructed.

This is a characteristic type of fiesta combining religiosity (mass accompanied by a procession) and secular festivities (open-air dance and snack bars, folklore Ábagpipe players and ‘‘muin˜eira’’ dances- etc). Those attending ‘‘romerı´as’’ are called ‘‘romeros’’, who come in search of some kind of favour. They therefore offer the saint a gift or ex-voto, which are normally made of wax and auctioned (to finance the upkeep of the church). This is the case of the San La´zaro ‘‘romerı´a’’, to which people still take pig’s trotters, a tradition that has resulted in an exquisite gastronomic recipe that is typically made in the area on the saint’s feast day: pig’s trotters with cabbage shoots.

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